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Defining Gamification : A Service Marketing Perspective - Huotari Kai, Hamari Juho 2012

Category Articles
Sub-category Conference proceedings
Type Scientific
Type of publication (Ministry of Education and Culture) A4 
Authors Huotari Kai, Hamari Juho 
Number of authors
First internal author
First author's department School of Information Sciences
Name of article Defining Gamification : A Service Marketing Perspective 
Name of main work Proceedings of The 16th International Academic Mindtrek Conference 
Year of publication and registration 2012 and 2012 
Publisher ACM 
Place of publication New York 
Pages or article number 17-22 
Refereed Yes
ISBN 978-1-4503-1637-8 
Language of publication English
Published outside Finland outside Finland
Discipline Liiketaloustiede
International joint publication No
Open access Not an open access publication
DOI identification 10.1145/2393132.2393137 
URL of web publication
Direct link Direct link