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Transforming Homo Economicus into Homo Ludens: A Field Experiment on Gamification in a Utilitarian Peer-To-Peer Trading Service - Hamari Juho 2013


Category Articles
Sub-category Research journal
Type Original article
Type of publication (Ministry of Education and Culture) A1 
Authors Hamari Juho 
Number of authors
First internal author
First author's department School of Information Sciences
Name of article Transforming Homo Economicus into Homo Ludens: A Field Experiment on Gamification in a Utilitarian Peer-To-Peer Trading Service 
Name of journal Electronic Commerce Research and Applications 
Year of publication and registration 2013 and 2013 
Volume and number of issue 12 :
Pages or article number 236-246 
Refereed Yes
ISSN 1567-4223 
Language of publication English
Published outside Finland outside Finland
Discipline Liiketaloustiede
Tietojenkäsittely ja informaatiotieteet
Psykologia
International co-publication No
National publication Finnish university
Open access Not an open access publication
DOI identification 10.1016/j.elerap.2013.01.004 
URL of web publication http://dx.doi.org/10.1016/j.elerap.2013.01.004
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